Men4God Weblog

Last Sunday at the Superbowl one of the biggest controversies was not a call by an official (I thought the refereeing was fine), but an ad by Focus on the Family. The ad, which featured University of Florida Quarterback and Heissman Trophy winner Tim Tebow and his Mom, was billed as a pro-life ad. This drew a lot of fiery protests from pro-death groups such as NOW and Planned Parenthood. CBS has never featured controversial ads dealing with politics or social issues, so this ad gained a lot of press during the week leading up to the big game.
But was the hype, and the $2.5 Million worth it? The ad was extremely vague, not using words like “life” or “abortion.” Tim’s Mom merely said that there were complications and Tim was a “miracle baby.” At the end of the ad was a link to the FotF site to get their full story. After watching this ad I was personally left asking whether or not this was really a pro-life ad, as nothing was explicitly said.
So I am writing this article to ask several questions. Do you think this was a pro-life ad? Was it worth it to spend the money? Should their have been a stronger, more definitive pro-life message or did Focus on the Family do a good job by putting out a commercial and letting the media sell the ad for them (the amount of discussion leading up to the Superbowl was huge). Do you have any other thoughts about this ad? Write your thoughts in the comments and I will discuss them with you.